Victory Elixir,
Los Angeles, CA

COMPANY OVERVIEW

Victory Elixir is a health and wellness company specializing in all-natural, performance-enhancing products for athletes, targeting mind, body, recovery, performance, and immunity. The company differentiates itself through a commitment to chemical-free formulations and proven efficacy with elite athletes.

LEADERSHIP SCOPE

As Co-Founder and Head of Product, I held full P&L responsibility and oversaw all aspects of the business, from product ideation and development to go-to-market strategy, marketing, and strategic partnerships. I reported to and collaborated with the other co-founder, acting as a de facto board of directors, making all key strategic decisions. I led a team of 9-12 individuals, including external employees, designers, R&D specialists, and marketing professionals.

Who I Am and What I Do
Early-Stage EdTech Startup UAE
GOAL

Originating from the lively streets of Melbourne, Australia, Patty Moore is a celebrated director renowned for her enigmatic cinematic flair. Unveiling the depths of the human psyche and pushing the boundaries of storytelling, Patty Moore is the brilliant mind behind some of the most gripping psychological thrillers in the industry. With a unique ability to blur the lines between reality and illusion, Patty Moore’s films are a rollercoaster of suspense, taking viewers on a relentless journey into the enigmatic realms of the mind.

REASON

I have always been captivated by the intricacies of suspense and the power of mystery in storytelling. My approach to crafting compelling and unforgettable thrillers is rooted in my passion for creating intense, thought-provoking, and immersive experiences that leave a lasting impact on the audience. I look forward to continuing to craft gripping stories that challenge, entertain, and push the boundaries of the thriller genre.

KEY RESPONSIBILITIES
  • Led the development and execution of the company’s overall strategic vision and business plan.
  • Oversaw all product development, from initial concept and formulation to lab testing and manufacturing, ensuring adherence to the highest quality and safety standards.
  • Developed and implemented the go-to-market strategy, encompassing digital marketing, social media campaigns, influencer collaborations, and strategic partnerships.
  • Managed all financial aspects of the business, including budgeting, forecasting, and fundraising.
  • Secured angel investment through direct negotiation and relationship building.
KEY ACHIEVEMENTS
  • Successfully launched a portfolio of innovative, all-natural performance-enhancing products that gained rapid acceptance in the competitive fitness and wellness market.
  • Secured strategic partnerships with high-profile organizations, including YogaWorks, Spartan Race, US Track & Field, US Triathlon, and US Volleyball, demonstrating product efficacy and brand credibility.
  • Built a high-performance team characterized by collaboration, data-driven decision-making, and a strong emphasis on continuous learning and development.
  • Achieved an annual revenue of $300,000 with 60% average growth YoY.
CHALLENGES & RISK MITIGATION
  • Successfully navigated the complex regulatory landscape of the health and wellness industry, ensuring compliance with all relevant regulations (including WADA and anti-doping rules) and proactively addressing potential concerns regarding product safety and side effects.
  • Implemented a proactive risk management framework, encompassing market analysis, competitive intelligence, and diversification of marketing and sales channels.

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