Project D1/Salava Volleyball Los Angeles, CA
KEY RESPONSIBILITIES
- Developed and executed the overall business strategy, including pricing, service offerings, and marketing initiatives.
- Created and delivered innovative learning programs, providing comprehensive support to athletes, including training advice, college selection guidance, website development, and personal branding strategies.
- Managed all financial aspects of the business, including budgeting, invoicing, and expense management.
- Built and maintained strong relationships with clients, college coaches, and industry stakeholders.
KEY ACHIEVEMENTS
- Achieved 8X the industry average customer lifespan and 20X the industry average customer lifetime value, demonstrating exceptional program effectiveness and client satisfaction.
- Successfully guided over 30 athletes to secure Division 1 college scholarships and placements on US national teams.
- Built a highly reputable brand within the competitive college athletic recruiting landscape, primarily through word-of-mouth referrals and social media engagement.
- Achieved an average annual revenue growth rate of over 60% with ARR of $120,000
CHALLENGES & RISK MITIGATION
- Successfully navigated the complexities of NCAA compliance and the evolving landscape of college athletics.
- Built a diversified service offering to mitigate the risk of reliance on a single revenue stream.
- Build a culture of high performance, continuous improvement, and radical transparency.
PROGRAM DEVELOPMENT
I created a holistic approach to recruiting and developing young student-athletes, including helping with mental fortitude and communication with college coaches. Recruiting. Simplified.