Project D1/Salava Volleyball Los Angeles, CA

OVERWIEV

Salava Volleyball was a premier college athletic advisory and recruiting service, providing comprehensive support to aspiring college athletes, encompassing training guidance, college selection assistance, and personal brand development.

LEADERSHIP SCOPE

As the sole owner, I held full responsibility for all aspects of the business, from strategic planning and program development to marketing, sales, and client service. I managed a team of 5 external employees, including designers, marketers, and specialized consultants.

Who I Am and What I Do
Early-Stage EdTech Startup UAE
GOAL

Originating from the lively streets of Melbourne, Australia, Patty Moore is a celebrated director renowned for her enigmatic cinematic flair. Unveiling the depths of the human psyche and pushing the boundaries of storytelling, Patty Moore is the brilliant mind behind some of the most gripping psychological thrillers in the industry. With a unique ability to blur the lines between reality and illusion, Patty Moore’s films are a rollercoaster of suspense, taking viewers on a relentless journey into the enigmatic realms of the mind.

REASON

I have always been captivated by the intricacies of suspense and the power of mystery in storytelling. My approach to crafting compelling and unforgettable thrillers is rooted in my passion for creating intense, thought-provoking, and immersive experiences that leave a lasting impact on the audience. I look forward to continuing to craft gripping stories that challenge, entertain, and push the boundaries of the thriller genre.

KEY RESPONSIBILITIES
  • Developed and executed the overall business strategy, including pricing, service offerings, and marketing initiatives.
  • Created and delivered innovative learning programs, providing comprehensive support to athletes, including training advice, college selection guidance, website development, and personal branding strategies.
  • Managed all financial aspects of the business, including budgeting, invoicing, and expense management.
  • Built and maintained strong relationships with clients, college coaches, and industry stakeholders.
KEY ACHIEVEMENTS
  • Achieved 8X the industry average customer lifespan and 20X the industry average customer lifetime value, demonstrating exceptional program effectiveness and client satisfaction.
  • Successfully guided over 30 athletes to secure Division 1 college scholarships and placements on US national teams.
  • Built a highly reputable brand within the competitive college athletic recruiting landscape, primarily through word-of-mouth referrals and social media engagement.
  • Achieved an average annual revenue growth rate of over 60% with ARR of $120,000
CHALLENGES & RISK MITIGATION
  • Successfully navigated the complexities of NCAA compliance and the evolving landscape of college athletics.
  • Built a diversified service offering to mitigate the risk of reliance on a single revenue stream.
  • Build a culture of high performance, continuous improvement, and radical transparency.
PROGRAM DEVELOPMENT

I created a holistic approach to recruiting and developing young student-athletes, including helping with mental fortitude and communication with college coaches. Recruiting. Simplified.

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