Who I Am and What I Do

A strategic problem-solver with a demonstrated ability to turn challenges into opportunities. I bring a hands-on, results-oriented approach to leadership, combining deep analytical skills with a strong bias for action. From launching new products and scaling businesses to restructuring organizations and driving revenue growth, I consistently deliver measurable results that impact the bottom line.

Who I Am and What I Do

My Work

2021-2024

GoDigital Media Group
Los Angeles, CA
Director of Growth & Business Development
project-d1-beach-volleyball

2016-2025

Project D1/Salava Volleyball
Los Angeles, CA
Founder
Victory Elixir Los Angeles, CA

2017-2024

Victory Elixir
Los Angeles, CA
Co-Founder
YogaWorks Flagship Health-Wellness Studio

2021-2024

YogaWorks Flagship Health-Wellness Studio
Project Lead & Strategic Architect
YogaWorks Wellness Marketplace

2021-2024

YogaWorks Wellness Marketplace
Project Lead & E-commerce Strategist
Early-Stage EdTech Startup UAE

2022-2024

EdTech Startup
UAE
Strategy Consultant & Business Architect
Early-Stage EdTech Startup UAE

2024-2025

FoodTech Startup
USA
Strategy Consultant, Business Architect, & GTM Lead
Early-Stage EdTech Startup UAE

2024-2025

Tech & Wellness Startup
USA
Strategy Consultant, Business Architect, & GTM Strategist
Early-Stage EdTech Startup UAE

2024-2025

Pediatric Safety Products Startup USA
Strategy Consultant, Product Innovation Lead, & GTM Advisor

2011-2015

Tourist & Business Association Of Municipalities
Senior Project Manager

People I Worked With

Jason Peterson

Chairman & CEO Chairman & CEO
GoDigital Media Group

Success always comes down to people. Tomas is one of those rare people who can be counted on to perform at a high level under challenging conditions and always add energy to the team. He is one of the most consistently positive, thoughtful, kind, focused, and hard working people I have ever met. I know him in product development, e-commerce, business development, and marketing strategy contexts but would recommend him for any role in any business because he’s simply the type of person you want on your team.

Annette Schatz

CEO | President | Brand Advisor | Strategic Investor | GMA

Collaborating with Tomas on the YogaWorks and EMS projects was truly inspiring. His proactive approach and strategic vision played a key role in shaping and executing our business growth strategies. His expertise in merchandising and new product development was crucial in expanding our product line and attracting new customers. Beyond his business acumen, Tomas is also just a really great guy!

Brad Gebhard

Consumer Products Executive and Operator I M&A diligence I Digital and operational transformation I

As Chairman of the Board at Victory Elixir, I have had the privilege of witnessing Toma’s exceptional leadership and dedication firsthand. His entrepreneurial vision and passion for product innovation have been instrumental in shaping the company’s success. His deep understanding of the health and wellness industry, coupled with his unwavering commitment to quality and customer satisfaction, has established Victory Elixir as a trusted brand in the market. I wholeheartedly recommend Tomas as a dynamic and results-oriented leader who will undoubtedly make a significant impact in any organization he joins.”

Doug Reinart

Direct-to-Consumer Digital media acquisition, production, distribution, and engagement.

Tomas was a very creative and resourceful colleague and team member within our GoDigital Brands team. He takes a holistic view of a brand’s identity and applies that perspective to create brand-building strategies. Tomas uses his own personal business start-up experience to take the initiative and implement those strategies. Above all, Tomas shows a lot of passion and energy in whatever he does. He is perpetually positive, and brings that positive energy into the teams he is working with. Tomas is someone that adds value to a team in many different ways.

Coby McDonald

Real Estate, Investment Professional and Entrepreneur

During my time on the board at Victory Elixir, I had the opportunity to see Tomas’s entrepreneurial spirit and innovative mindset in action. He played a crucial role in driving the company’s growth, thanks to his strategic vision, knack for spotting market trends, and commitment to developing top-tier health products.

Bernd Kroeber

VP of Creative at GoDigital Media Group

I had the pleasure of working closely with Tomas Salava in developing the apparel collection for Yogaworks from the ground up. His expertise in e-commerce and business development is unparalleled. Tomas excels in crafting comprehensive brand and marketing strategies, driving product development through its lifecycle with keen insight and innovation. His leadership style fosters a collaborative and dynamic environment, making him an invaluable asset to any team. Tomas’s ability to seamlessly blend strategic thinking with practical execution truly sets him apart. I highly recommend Tomas for roles in e-commerce, business development, and brand strategy.

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